2019

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Innovative Products: Chameleon Power Photo+Measure

Pro Remodeler

May 31, 2019 | NEWS

Until recently, contractors needed 3D models of already-existing homes to help homeowners visualize how new materials would look. To accurately price those materials, the contractors had to drag out the ladder and take measurements by hand. No longer, thanks to Chameleon Power, who recently introduced Photo+Measure—the industry’s first ...

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Roofing Contractor's Editor’s Choice 2019

Roofing Contractor

May 13, 2019 | NEWS

Chameleon Power, a leading provider of visualization technology and tools in the roofing industry, showcased its next generation of photographic 2D, 3D, Virtual Reality (VR) and Augmented Reality (AR) products at IRE in Nashville. The star of the show in the Music City was the roofing industry’s first photographic visualization and measurement tool, Photo+Measure, which ...

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Virtual Remodeler Tool Makes it Easy to Customize Home Exteriors

Boral Building Products

February 19, 2019 | NEWS

Boral Building Products offers one of the industry’s most comprehensive lineups of exterior products, including engineered composite siding, stone siding, trim, and shutters, ideal for creating nearly any desired style and look. Now the company is making it easier than ever for homeowners to achieve the design of their dreams with the launch of the ...

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Virtual Selection Tool Significantly Reduces Design Consultation Time for Builders

Concrete Decor

February 02, 2019 | NEWS

Design centers are used by builders to assist clients in making design decisions throughout the build process. However, it can often be time consuming and requires the builder and client to spend hours reviewing and selecting products for their custom home. Chameleon Power, the leading provider of visualization ...

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Photographic Visualization and Measurements for Exterior Home Design

Furniture Today

January 24, 2019 | NEWS

Contractors have grown accustomed to using 3D models for measurements of projects. Homeowners prefer visualizing and decorating photos of their own homes. Chameleon Power has launched the industry’s first photographic visualization and measurement tool, Photo+Measure. Photo+Measure is the ...

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Chameleon Power Launches Photographic Exterior Measurement Tool

Lawn & Landscape

January 23, 2019 | NEWS

Chameleon Power has launched a photographic visualization and measurement tool called Photo+Measure. Photo+Measure is the latest of several technologies and services that Chameleon Power provides to the remodeling and decorating industries. The solution provides a combination of a ...

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Facility Executive Logo

Advanced Visualization Technology Showcased at The International Surface Event

Facility Executive

January 21, 2019 | NEWS

Chameleon Power will be exhibiting its advanced visualization technologies at Booth #6573 of The International Surface Event in Las Vegas from January 23-25. On display at Chameleon’s booth will be photographic 2D, 3D, Virtual Reality (VR), and Augmented Reality (AR) tools. In addition, multiple ...

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Advanced Visualization Technology Showcased at The International Surface Event

Concrete Decor

January 09, 2019 | NEWS

Chameleon Power, the leading provider of visualization technologies, will be exhibiting its advanced visualization technologies at Booth #6573 of The International Surface Event in Las Vegas. On display at Chameleon’s booth will be photographic 2D, 3D, Virtual Reality (VR) and Augmented Reality (AR) ...

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Chameleon Power to Showcase at TISE 2019

Floor Covering Weekly

January 09, 2019 | NEWS

Chameleon Power will be exhibiting its visualization technologies at Booth #6573 of The International Surface Event in Las Vegas. On display at Chameleon’s booth will be photographic 2D, 3D, Virtual Reality (VR) and Augmented Reality (AR) tools. In addition, multiple flooring manufacturers will be displaying new products using ...

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Flooring Industry Has Evolved Its Technology To The Next Level

Concrete Decor

January 07, 2019 | NEWS

Visualization is revolutionizing the way companies sell products at retail, online and in the customers’ homes. Chameleon Power, the leader in photorealistic visualization technology for the building, remodeling and home décor industries, covers the gamut in platforms from web visualization to Virtual Reality (VR) ...

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Chameleon Power Takes Technology to Next Level

Floor Covering Weekly

January 07, 2019 | NEWS

Visualization is revolutionizing the way companies sell products at retail, online and in the customers’ homes. Chameleon Power covers the gamut in platforms from web visualization to Virtual Reality (VR), Augmented Reality (AR) and mobile platforms. Adding to the suite of technologies, Chameleon has upgraded ...

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2018

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Chameleon Power Unveils Automated Process for Photorealistic Images

Furniture Today

December 21, 2018 | NEWS

Chameleon Power, a visualization technology company, has unveiled a new automated process that can deliver thousands of photorealistic images to furniture retailers. “We can provide everything from photography and product preparation, to scene preparation ...

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Visualization Technology Lowers Cost of Installation, Lifestyle Shots

Casual Living

December 19, 2018 | NEWS

Chameleon Power, a leader in visualization technologies and services, provides an automated process that lowers the cost and shortens the timeline of delivering digital assets to customers. Initially used as an internal render lab, Chameleon converted the process to allow manufacturers ...

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Color Preference Platform Based on Physiological Responses

Home Furnishing News

December 18, 2018 | NEWS

A company specializing in visualization technologies has developed a logic-based algorithm to help better identify color preferences. The Color Harmony Engine from Chameleon Power analyzes colors to help determine choices that are most complementary to the eye. The engine provides accurate color ...

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Color Harmonizing Platform Uses Color Science to Simplify Decisions

Casual Living

December 12, 2018 | NEWS

Technology is changing the way customers search for, specify and use color. Chameleon Power, a leader in visualization technologies, offers an advanced Color Harmony Engine that provides color recommendations based on time-tested color science. The Color Harmonizing Engine analyzes colors to help determine color choices that are most ...

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Facility Executive Logo

Chameleon Power Offers Color Harmonizing Tool

Floor Covering Weekly

December 12, 2018 | NEWS

Technology is changing the way customers search for, specify and use color. Chameleon Power announced its offering of an advanced Color Harmony Engine that provides accurate color recommendations based on time-tested color science. The Color Harmonizing Engine analyzes colors to help ...

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Chameleon Power Uses Digital Tools for Material Selections

TenLinks News

December 12, 2018 | NEWS

Chameleon Power, the visualization software leader across 2D, 3D, VR (virtual reality) and AR (augmented reality) platforms, has implemented digital tools that exploit architectural concepts for making material selections. The digital swatching suite can be used for exterior and interior selections during the ...

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Chameleon Power Launches Digital Swatching Tools

Floor Covering Weekly

December 11, 2018 | NEWS

Chameleon Power announced that it has implemented digital tools that exploit architectural concepts for making material selections. The digital swatching suite can be used for exterior and interior selections during the design process. According to the company, the digital swatching tool provides users with the ability ...

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3D Repro Tool Visualization Software

Facility Executive

November 16, 2018 | NEWS

Visualization software can enhance the user experience, change the way suppliers merchandise their products and expand the user audience. Chameleon Power, a visualization software provider across 2D, 3D, VR (Virtual Reality), and AR (Augmented Reality) platforms, has launched next generation visualization ...

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Chameleon Power Launches Outdoor Visual Tool

Floor Covering Weekly

November 14, 2018 | NEWS

Chameleon Power has launched its new 3D Repro Tool visualization technology that enhances outdoor design. Based on proprietary Chameleon technology, the 3D Repro Tool with MultiView capabilities combines photorealism with a powerful 3D visualizer to assist landscape and hardscape designers through ...

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Chameleon Power Offers Color Technologies

Floor Covering Weekly

November 12, 2018 | NEWS

Technology is changing the way that customers search for, specify and use color in almost every way. Chameleon Power announced that it is providing a broad suite of color technologies based on its color science-based software engines. The Chameleon software suite includes the Chromalyzer color benchmarking...

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Next-gen visualization on display at Remodeling Show and DeckExpo

Floor Covering News

October 31, 2018 | NEWS

The Remodeling Show and DeckExpo was the venue for the latest visualization technologies available to the industry. On display were next-generation visualization tools from Chameleon Power. The Remodeling Show and DeckExpo brings together nearly 250 industry members to see and experience the latest tools...

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Beaulieu Canada Launches Brand Awareness Campaign

Floor Trends Magazine

October 04, 2018 | NEWS

From Oct. 1, 2018 - Jan. 31, 2019, Beaulieu Canada will launch its “Canadian Flooring for Canadian Homes” brand awareness campaign. The new promotion will highlight Canadian-made carpets and hard surface products developed to meet Canadian needs. “It’s not about sharing a country, it’s about all the things we have...

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GAF StreetBond Pavement Coatings Goes Hi-Tech With Visualization Tools

CoatingsPro Magazine

October 03, 2018 | NEWS

GAF, North America has launched a visualizer tool to help sell its StreetBond Pavement coatings which helps beautify and extend the life of surfaces made of asphalt and concrete. Created by Chameleon Power, the leader in visualization technologies ...

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Oaks Pavers Launches Design Visualizer

Turf Magazine

September 26, 2018 | NEWS

Oaks Pavers, a paving stone and wall block manufacturer, has launched a new Landscape Design Visualizer that allows users to play with a broad range of colors, patterns and materials to create custom landscaping designs. Created by Chameleon Power, a leader in visualization technologies for the building ...

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Commercial Construction & Renovation Recognize Brampton Brick Project Visualizer Created by Chameleon Power

Commercial Construction & Renovation

August 30, 2018 | NEWS

Brampton Brick, a world-leader in brick and concrete stone manufacturing, has launched a new Project Visualizer that allows users to apply Brampton Brick products on pre-made scenes, or upload their own structure and visualize their...

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Window & Door Magazine

Window & Door Recognizes Masonite’s Use of Chameleon Power Virtual Reality to Sell Doors

Window & Door Magazine

August 21, 2018 | NEWS

Masonite partnered with Chameleon Power to create a visualization tool to help customers with door selections. Provided by Chameleon Power, the leader in visualization technologies for the building and decorating industries, the visualizer tool enables users to choose...

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Chameleon Power Partners with Zillow

Door and Window Market Magazine

August 07, 2018 | NEWS

Chameleon Power, which makes visualization software for 2-D, 3-D, VR (virtual reality) and AR (augmented reality) platforms in construction, has partnered with Zillow Group Inc. as part of the new Zillow Group Advantage Program. This program allows builders and contractors in the Promoted Communities ...

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Chameleon Power Advances 3D Repro with MultiView Functionality

Roofing Contractor

August 03, 2018 | NEWS

Chameleon Power has advanced its 3D Repro Tool with MultiView capabilities to enhance the user experience. The 3D Repro software engine allows altering of photograph scenes with 3D products, and the MultiView feature eliminates image prep time, while allowing multiple camera angles for the viewer. The MultiView ...

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Chameleon Power Launches Standard Builder Tool Suite

Kitchen & Bath Business

July 17, 2018 | NEWS

Chameleon Power, a provider of integrative software visualization technologies in 2D, 3D, Virtual Reality and Augmented Reality, has launched an all-new, cost-effective solution for homebuilders. The visualization suite will allow builders to utilize similar tools to some of the largest builders...

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Chameleon Power Brings Technology to Flooring

Floor Covering Weekly

July 13, 2018 | NEWS

Chameleon Power has become key in the realm of visualization software over the past 20 years. The Michigan-based technology company’s offerings range from 2D and 3D images to virtual reality (VR) and augmented reality (AR) technologies that manufacturers can use on their websites to help consumers visualize what a room will...

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Chameleon Power Recognized as New Member of Zillow’s Group Advantage Program

Inman News

June 14, 2018 | NEWS

As of Thursday, homebuilders who are part of Zillow Group’s paid Promoted Communities and Promoted Homes platforms are able to purchase various services to help enhance their listing content at a discounted or pre-negotiated price from one of the 12 vendors in the...

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Floor Covering News

Chameleon Power Gives Dealers, Suppliers an Online Edge

Floor Covering News

March 09, 2018 | NEWS

If you’re not incorporating photographic visualization, virtual and augmented reality in your marketing, prospecting and lead-generation initiatives, then you’re missing out on potential sales opportunities and literally leaving money on the table. That’s according to the folks at Chameleon Power, a software company specializing...

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IBS 2018: It’s a Wrap!

January 31, 2018 | NEWS

Chameleon Power joined more than 1,500 other building materials manufacturers and suppliers, and 85,000 attendees at the National Association of Home Builders’ International Builder Show (IBS) in Orlando, Florida in early January. IBS is the largest annual construction show in the world, and is a single source event for the most innovative products and technologies impacting building and remodeling for the coming year.

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2017

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Emser Tile, Chameleon Power test virtual reality tool

Floor Covering News

March 06,2017 | NEWS

Emser Tile and Chameleon Power gave Surfaces attendees a “virtual” first look at an innovative tool that allows consumers to browse through products using high-tech goggles and sophisticated software. The program essentially lets users design their household in the virtual world to see what the final product will look like prior to purchase and installation.

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Chameleon's 3D / VR Technology showcased in Fort Wayne, IN

Fort Wayne Journal-Gazette

February 07,2017 | NEWS

Chameleon VP of Research and Development, Bill Westrick demonstrates our revolutionary new virtual reality home design tool in a video with the Fort Wayne Journal-Gazette!

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2016

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Color Expert Phil Kenyon Works With Mapei

May 17,2018 | NEWS

We worked with Mapei over the course of several months to assist in the evaluation of the existing Mapei grout palette with the goal of identifying colors in the existing palette that should be considered for obsolescence and to replace these and or increase the palette such that it included the most relevant legacy colors and added new colors that would be more relevant for currently popular flooring products and future seasonal forecasts.

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Chameleon Features in Smart Home 2016

HGTV

May 15, 2016 | NEWS

Chameleon’s paint and color visualizer created for Sherwin-Williams is featured as a part of HGTV’s Smart Home 2016. Play the video to check it out in their latest TV spot!

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About Chameleon Power Inc.

Headquartered in Novi, Michigan, Chameleon Power is the leading web & mobile software and services provider to the building & decorating industries. Chameleon Power has provided visualization, design and configuration tools and services to leading suppliers in the trade since 1999. Chameleon Power web sites and marketing campaigns create virtual showrooms that provide a seamless connection between manufacturers and consumers. With many firsts including first photographic visualizer, first mobile visualizer app for IOS, first photo upload tool, and first 3D visualization engine, Chameleon is always the leader in launching next generation tools for its customers. For more information, visit chameleonpower.com

Media Contact

Matt Gomula
Marketing Communications
mattg@chameleonpower.com
Chameleon Power
42400 Nine Mile Road
Novi, Michigan 48375
(D) 248.912.0341

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